RETAIL VERSUS WHOLESALE

Selling your jewelry can be an emotional ordeal. At AB&L we try to make it as effortless as possible with complete confidentiality. Here is why you may be quoted a price less than the retail price you paid.

Before a diamond reaches the consumer through a jeweler, it has passed through many hands: miners, cutters, distributors, brokers, wholesales and then finally the retailer. During these levels of distribution profit is added at every step. The $5,000 diamond in your local jewelry store was originally purchased by the retailer for about half. Retailers are obligated to cover their expenses and to make a profit he must try to lure you in and sell the item at another 100% mark-up. If you bought your diamond from a jeweler, prepare yourself for a reality shock. You paid too much. Other diamond-buyers are going to offer you a lot less than you paid, justifiably, and definitely less then the diamond’s appraisal value. For example, if you paid $5,000 at a retail jeweler, you are not going to get $5,000 when you sell, or $4,000 or even $3,000 from any professional industry buyer. The offers you receive might make you feel ill, however, it is our responsibility to give you the truth about the diamond-buying business and to pay you the highest prices possible.

When you purchase things at retail you are paying way-over the costs of the raw product. AB&L cuts out the middle men and is able to sell to you at below wholesale. Whereas a jeweler cannot even liquidate an item for what he purchased it for. It immediately became a liability to him. AB&L’s buyers are the most trusted and respected. We have over 50 years of combined experience. We do it right! We offer the best possible prices and professional information available in the marketplace. We buy all styles, shapes and qualities of diamonds. We see the beauty in each and every item.

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